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Helen Edwards on Branding: Innovating for austerity

selling to government functions such as education, it will become a necessity. This kind of innovation ...

Think BR: The need for brand humility 2010

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

Helen Edwards on Branding: Always question the 'facts'

Baroness (Shirley) Williams was unequivocal. Sitting in the Newsnight hot-seat, she explained to presenter Jeremy Paxman that a coalition government was what people had voted for. How did she know? There was no box on anyone's voting paper marked 'Coalition'. What Williams was offering, although she didn ...

Helen Edwards on Branding: Slavery doesn't pay

, too. With the government taking greater advantage of people's labour, there will be more resentment ...

Helen Edwards on Branding: From checkout to grave

the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...

 

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