Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence
02 Oct 2012 | by Noelle McElhatton
Clubcard Play, Britain s biggest grocer can t be accused of missing an opportunity: Midata, the government ...
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My Month: Marc Mathieu, Unilever
01 Apr 2013 | by Marc Mathieu
, we see a trend toward democratisation as the form of government that Churchill once cited as "the ...
Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...
Editor's Comment: Kids' health needs NPD agenda
23 Feb 2011 | by Noelle McElhatton
Right now, innovation is a particularly relevant watchword for the makers of food and drink products aimed at children. One imagines that with the change of government, with 'big nanny' replaced by Big Society, these companies could breath easier. Fat chance. The snack industry is back ...
Helen Edwards on Branding: Innovating for austerity
30 Jun 2010 | by Helen Edwards
selling to government functions such as education, it will become a necessity. This kind of innovation ...
Helen Edwards on Branding: Always question the 'facts'
02 Jun 2010 | by Helen Edwards
Baroness (Shirley) Williams was unequivocal. Sitting in the Newsnight hot-seat, she explained to presenter Jeremy Paxman that a coalition government was what people had voted for. How did she know? There was no box on anyone's voting paper marked 'Coalition'. What Williams was offering, although she didn ...
Helen Edwards on Branding: Slavery doesn't pay
26 May 2010 | by Helen Edwards
, too. With the government taking greater advantage of people's labour, there will be more resentment ...
Do we need another code to underpin food and drink marketing?
25 Aug 2009 | by Staff
, in-store policies and beyond. Government has a social agenda to encourage healthy diets and healthy ... it alone. To maintain the advantages of a European single market, the govern-ment should be careful ... the parents. Perhaps instead of introducing further codes, the government ought to focus its efforts ...
Editor's comment: Another way for green claims
30 Jun 2009 | by Lucy Barrett
united front on green claims. If we do nothing, it is very likely that, at some point, the government ...
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