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Reputation Management: The fast-food fight

to Government and public concerns about sugar and salt content in its food, stepping up its lobbying work ... to the Government. 'Whatever PR strategies are in place, this industry (supermarkets and other food retailers ... it does is not recognised by the public or Government,' he says. By keeping the consumer informed about ...

Brand Health Check: P&O Ferries

Pity poor P numbers of passengers using the port at Dover have dropped by a third to 15m since 1997. Price is one factor - a day return ticket from Dover to Calais costs more than £100, far more than the cost of many budget airline tickets. The French government's raising of duty on cigarettes ...

Always Coca-Cola?

touch with reality.' Failed trust The company's reputation has not been enhanced by government ...

Public Sector: Rescuing the railways

The Government has pledged £180bn to update public transport. But what does this mean for rail PROs...nationalisation in the 1940s, a return to private ownership under John Major's Conservative government ... customer focused. The Government has pledged £180bn in its 'Transport 2010 - The 10 Year Plan', which ... proposed in the document are the winding up of the Strategic Rail Authority (SRA), with the Government ...

Student Marketing: Back to College

only rise as Government looks to hit its 50 per cent higher education target for 18 to 30-year ...

 

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