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Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

to the point that their underlying business model does not work.' 3. The UK and US governments aren ... by the US government and US brands, which are fearful that the revised laws will hinder transatlantic ...

10 years of Frank

14 Feb 2013

have gone on to be the proud parents of one of the Government s most audacious offspring: Frank. Our ...

US election campaigns

15 Nov 2012

featuring the Big Bird character from the PBS show Sesame Street. Romney had said he would review government ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

comments labelling 47% of people as 'dependent on the government' and 'victims'. 2. Blogs and GIFs ...

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

, as well as handling rights on behalf of GB Olympic sports national governing bodies. From a standing ...

Should the Government be a brand?

20 Sep 2012

's not just government departments but quasi governmental organisations and other government-funded bodies ... It might strike some as ironic that the Government's announcement that it will use the HMG brand ... the HMG brand could be seen as a political statement and that government ads will look as messy as many ...

Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

The government's first annual marketing strategy outlines the make-up of marketing 'hubs', intended...As David Cameron sought to send a message to voters that his government 'means business' with a ... of government departments and arm's-length bodies (ALBs) spending with impunity are over. In an unprecedented shift, marketing 'hubs' - groups of government departments and ALBs with overlapping objectives - have ...

VisitBritain targets Chinese tourists

23 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

. Recognition from the government that more needs to be done to boost inbound tourism from China is welcomed ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

16 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

of government funding, writes Loulla-Mae Eleftheriou-Smith....The government may be cutting back at home, but it's still spending abroad. Jeremy Hunt, secretary of state for the Department of Culture, Media, Sport and the Olympics (DCMS), unveiled VisitBritain ... investment and student numbers alongside tourism. The extra 25m that the government is putting ...

What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

with a licence from the government, parliament and regulatory authorities. The closer the organisations ...

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