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Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

From the threat of EU and UK government regulation to coping with brand management in the social age, the ISBA annual conference provided a guide for marketers looking to sail their brands through troubled waters. Jon Woods, ISBA president and Coca-Cola GB Ireland general manager, warned it would ...

VisitBritain targets Chinese tourists

23 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

. Recognition from the government that more needs to be done to boost inbound tourism from China is welcomed ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

16 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

of government funding, writes Loulla-Mae Eleftheriou-Smith....The government may be cutting back at home, but it's still spending abroad. Jeremy Hunt, secretary of state for the Department of Culture, Media, Sport and the Olympics (DCMS), unveiled VisitBritain ... investment and student numbers alongside tourism. The extra 25m that the government is putting ...

What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

with a licence from the government, parliament and regulatory authorities. The closer the organisations ...

Europe should start selling itself better to its citizens

06 Oct 2011 | by Moray MacLennan

. It is now accepted by economists, governments, companies and even the general public that it is over ...

School Reports 2011: Golley Slater

05 Sep 2011 | by Staff

. But for this shop, the cancelling of two government contracts in mid-2010 ripped almost a fifth of its income from...government contracts, but we have still managed to grow and get in the right shape for the future. We ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

. CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ...

F1's brand challenge

09 Mar 2010 | by Joe Thomas

With Max Mosley out and two new teams in, when the season starts this weekend Formula One will begin a new era - one in which the sport could become even more compelling for brands. Mosley, the controversial former president of the sport's governing body, the FIA, has been succeeded by ex-Ferrari marketer ...

Top 10 marketing moments 2009

15 Dec 2009 | by Nicola Clark

for the government's bank bail-out made the economy the defining theme of the year. In January 2009, Britain ... The government's U-turn on TV product placement - a practice that turned James Bond into a Mondeo-man - marks ...

ABTA Conference shows travel industry faces turbulent times

13 Oct 2009 | by Alex Brownsell

-operative Travel in conjunction with the government and charitable organisation Forum for the Future. After years ... governments to scrap the second rise in APD, the industry has failed to exert any influence over the government. Problem of protection ABTA is also struggling to quell discontent on the subject ...

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