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Three lessons from this year's ISBA conference

From the threat of EU and UK government regulation to coping with brand management in the social age, the ISBA annual conference provided a guide for marketers looking to sail their brands through troubled waters. Jon Woods, ISBA president and Coca-Cola GB Ireland general manager, warned it would ...

Brands on alert: six things you need to know about draconian new EU data rules

to the point that their underlying business model does not work.' 3. The UK and US governments aren ... by the US government and US brands, which are fearful that the revised laws will hinder transatlantic ...

Sector insight (interactive): burger and chicken restaurants

also signed government pledges on reducing salt, removing trans fats and displaying calories ...

Sector Insight: deposit and savings accounts

. Northern Rock . High profile loser in the 2007 credit crisis when a run on the bank forced the government ...

Brand Barometer: Social media performance of Burger King

FEBRUARY Public concern over the government's unpaid work experience Workfare programme caused Burger King to withdraw from the scheme. MARCH Burger King partnered Thorpe Park to offer Facebook fans the chance to be among the first to ride 'The Swarm' roller coaster. APRIL David ...

Why the world needs a desirable bank

banks to innovate, but they are hampered by a widespread belief in an unwritten set of rules that govern ...

School Reports 2012: MediaCom

Carat) lured away the Scottish Government framework from MediaCom Edinburgh.

Sector Insight: Car retail

by the government's scrappage incentive scheme in 2009 and 2010, which offered consumers a 1000 trade-in bonus when ...

Sector Insight: White spirits and RTDs

since 2008 due to the introduction of the government's tax escalator. This and the VAT rise in January ...

Sector Insight: Crisps and salty snacks

in fat, salt and sugar (HFSS) that has been subject to government advertising restrictions. With obesity ... to the government's healthier-eating messages where crisps are concerned; perhaps taking the attitude ...

 

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