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Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

to the point that their underlying business model does not work.' 3. The UK and US governments aren ... by the US government and US brands, which are fearful that the revised laws will hinder transatlantic ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

comments labelling 47% of people as 'dependent on the government' and 'victims'. 2. Blogs and GIFs ...

Brand Health Check: Royal Mail

29 Sep 2009 | by Gemma Charles

. Lord Mandelson drew up plans to privatise the organisation when he returned to government in 2008 ... on its promise as an essential tool for delivering growth in the UK economy. It also needs a government ...

Mail serves local government the best

25 Feb 2008

James McGruer, head of government marketing at Royal Mail....But for government organisations, particularly local authorities, the task can be even more complex ... . Meanwhile, people are more than twice as positive towards receiving government information through ... , a recent report by the New Local Government Network suggested councils should increase their use ...

Close-Up: Live Issue - Is the DM industry 'green' enough?

09 Nov 2007 | by Kate Nettleton

agreement with the Government to increase the percentage of recyclable mailings to 55 per cent by 2009 ...

Close-Up: Live Issue - Should DM choose 'opt-in' or 'opt-out'?

11 May 2007

Mounting pressure to reduce the 78,000 tonnes of direct mail that ends up as landfill each year has highlighted divisions within the direct marketing industry. In January, David Miliband, the environment minister, pledged a "war on junk mail", suggesting the Government could introduce legislation ...

Costly, confused, in crisis

14 Feb 2007 | by Gemma Charles

s only apparent success has been its legal battle against government legislation requiring workers ...

To The Editor: Letters & Corrections

25 Jan 2007

November 8 2006 Data privacy is in the spotlight once again. This time, the government s Information ...

 

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