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Three lessons from this year's ISBA conference

From the threat of EU and UK government regulation to coping with brand management in the social age, the ISBA annual conference provided a guide for marketers looking to sail their brands through troubled waters. Jon Woods, ISBA president and Coca-Cola GB Ireland general manager, warned it would ...

Brands on alert: six things you need to know about draconian new EU data rules

to the point that their underlying business model does not work.' 3. The UK and US governments aren ... by the US government and US brands, which are fearful that the revised laws will hinder transatlantic ...

Is Facebook eroding trust?

and responsibilities to this nation more seriously. He concludes: "As any strong and trusted government should ...

US election campaigns

featuring the Big Bird character from the PBS show Sesame Street. Romney had said he would review government ...

The Obama vs Romney marketing face-off: brand lessons from the US election

comments labelling 47% of people as 'dependent on the government' and 'victims'. 2. Blogs and GIFs ...

All About ... The EU Cookie Law

environment. Thankfully, the UK Government has chosen a pragmatic approach, recognising that data ... , and the UK Government has been working in partnership with industry and browser manufacturers to deliver what ...

Close-Up: Forget the Silicon Roundabout tag, the buzz is for real

Milkroundabout, while the government's Technology Strategy Board launched Tech City Launchpad, a competition ...

Brands begin to court Mumsnet.com

communications agency 23Red, which has targeted mothers for several government campaigns, believes the website ...

What the recession really means for brands

-stream media, only a small minority of consumers actively blame the government or the banks for the recession ...

Behavioural targeting comes back in the spotlight

. The government's 'Digital Britain' report posits targeted advertising as an important revenue ...

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