Britain's national "brand" perception has improved in the wake of the London 2012 Olympics, according to a study commissioned by tourism body VisitBritain.
for the government.
What can it teach marketers, though? We have picked through the data to highlight key themes ...
, through education to retail and fashion.
As ever, the government will lead the way, not just ...
looks archaic. The government seems to agree, so, ironically, the main casualty of the 2011 census might ...
'.
The drive, backed by 19.8m from the Government's Regional Growth Fund (RGF), with 9m put forward ...
announcement to openly knock the UK Government and the airline's competitors.
He said: "Despite a rising number of airline failures and record airline losses, many of Europe's governments continue to treat ...
. UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ...
(IAG), has again hit out at the Government's expected hike in air taxes, saying it will "undermine...partnership between BA, Virgin Atlantic, easyJet and Ryanair, who united to lobby the Government together ...
by the Government s proposals to change air passenger duty (APD), which, easyJet claims, will "reduce the incentives ...
it would be launching a new campaign to voice its concerns to the Government about further rises in APD ...
21 Feb 2011
| by Sam Howroyd
growth, up 53% and 66% respectively.
Of the 16 biggest movers, three were Government sites, including ...
The Department for Culture, Media and Sport (DCMS) is expected to raise the idea of scrapping the UK's star-ratings system for hotels in favour of consumer-led reviews next month, but the tourism industry is divided.
03 Dec 2010
| by Ed Owen
Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain.
The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package .
Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...
in April and May, as well as the UK government's 11 "tourist tax", which he claimed is "damaging both ...