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Government launches ad campaign
to encourage online shopping

29 Nov 2001 | by Sylvia Westall,

LONDON - The government has launched a TV and radio advertising campaign, featuring Birds of a...on the new e-commerce section on the government's consumer website and in leaflets to be sent out to libraries, Citizens' Advice Bureaux and local authorities. Advice from the government's consumer ...

Tesco vows to fight on for discount brands

20 Nov 2001 | by Sylvia Westall,

to lobby the EU and the UK government and Tesco has written in protest to Patricia Hewitt, secretary ...

Government considers splitting Consignia

08 Oct 2001 | by Jennifer Whitehead,

LONDON - The government is considering a plan to split Consignia, formerly known as the Post Office...figure that could grow as the government prepares to introduce the electronic delivery of state benefits ...

DOES ADVERTISING HAVE A CONSCIENCE?: Agencies themselves are now being urged to take a more ethical approach to working and choosing clients

21 Sep 2001 | by CAMILLA PALMER

& Partners Problem: Consumers, faced with confusing messages and government policy on the issue ... from the media and the Government. The campaign grasped on Iceland's relatively small market share ...

Digital TV trial to launch in the Midlands

09 Aug 2001 | by Claire Billings,

LONDON - The government- and media industry-backed Go Digital project, which is to study reactions...The research aims to help the government and the industry learn about the technical and social implications of switching from analogue TV to digital services. A research consultancy, which is yet to be appointed, will select the 30 homes from the Tamworth, Sutton Coldfield and Lichfield areas near Birmingham ...

THE RIGHT TO GREY GOODS?: Do 'grey imports' devalue brand equity or should retailers be allowed to source and sell goods at the lowest possible price?

19 Jul 2001 | by ALEXANDRA JARDINE

. The government certainly does: Stephen Byers, former trade and industry secretary, aggressively backed a ... courts, brand owners are going to have to pray they - and the government - take a more sympathetic ...

THE RIGHT TO GREY GOODS?: Do 'grey imports' devalue brand equity or should retailers be allowed to source and sell goods at the lowest possible price?

19 Jul 2001 | by ALEXANDRA JARDINE

. The government certainly does: Stephen Byers, former trade and industry secretary, aggressively backed a ... courts, brand owners are going to have to pray they - and the government - take a more sympathetic ...

PROFILE: Wheels in motion - Paul Kelly, Brand development director, Granada Road Services

31 May 2001 | by TANIA MASON

successfully at 13 sites, mostly along the M4 corridor. "We battled with the government for those," says ...

Waitrose launches first ever TV ads

03 May 2001 | by MARK KLEINMAN

by the government's Food Standards Agency now shows that more than three-quarters of consumers have concerns about ...

IN-STORE MARKETING: In-store aims for instant attraction - Point-of-sale is vital in the wider marketing plan: it speaks to consumers as they make their decision

26 Apr 2001 | by LOUISE BANBURY

. As part of the government's push to encourage kids to eat more healthily, Asda threw down the gauntlet ...

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