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Hoseasons returns to TV with Denise Van Outen

to create the Go Active brand as part of the Government's Change4Life scheme . It launched a range of travel ...

Office of Fair Trading tells comms professionals to rethink Twitter tactics

The OFT this week attacked a commercial blogging network, Handpicked Media , after it breached rules governing unfair trading by not disclosing which posts were sponsored. It is the first time the OFT has taken such enforcement action and the ruling will cover blogs and Twitter. The regulator ...

British TV will host product placement in 2011

process led by the former Labour government's culture minister Ben Bradshaw . It came just months after ... of the UK Government", and warned it was "punishing UK production companies by not letting them have ...

WaterAid expands potty-humoured campaign

that calls on the UK government to help end the lack of toilets in the world's poorest countries. Other ...

BR Video: Brands should pick up bill for Change4Life, says public

The government's Change4Life healthy living campaign should not be axed and brands should...idea for the government to ask food and drink brands to make financial contributions to the campaign ... was supported by our respondents. Shaalan, 35, branded the move "ethically" right because "the government doesn ...

WaterAid highlights diarrhoea as a killer

to WaterAid. The campaign also asks people to sign a petition that calls on the Government to support a ...

Mandelson releases political papers to bloggers ahead of press

likely to blow governments off course?", MacMillan famously replied "events dear boy, events ...

Pharma comms chief warns healthcare PR professionals of social media pitfalls

Novartis Vaccines Diagnostics director of communications Jo Taylor was speaking at a PRWeek Conference in London last week. The one-day conference aimed to address frustrations within the healthcare communications industry that it cannot use social media in campaigns because of the strict guidelines governing ...

The Top 10 most complained about ads of 2009

Government Tourist Office: Experience Israel [featuring a map of the West Bank and Gaza Strip ...

BR Video: Public view BP spill as 'unfortunate' but not worth boycott

The oil company recently suspended pan-European marketing activity as it continues its attempts to stop its well leaking and clean up the US's southern coast. It has been criticised by the US government, while a small but significant proportion of UK consumers have said they were less likely to buy ...

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