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Government ties smoke alarm warning to clocks change

21 Oct 2011 | by Sara Kimberley

The Government is encouraging people to test their smoke alarms when they reset their clocks next...The campaign 'Fire Kills' for the Department for Communities and Local Government, will launch on Monday (24 October) in the run-up to the clocks going back, ending British Summer time, on Sunday (30 October). RKCR/Y R has created print, radio and social media work, while Radium Audio has created a ...

Famous Brits feature in global tourism campaign

20 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

and create 50,000 new jobs in the tourism industry over a four-year period. The Government has pledged 50 ...

Government-backed Money Advice Service rolls out debut ad campaign

08 Jun 2011 | by Alex Brownsell

The Money Advice Service, a government-backed free information body, is rolling out a £4m campaign

Hunt calls on comms industry to help shape government policy

17 May 2011 | by Loulla-Mae Eleftheriou-Smith

, as the Government embarks on the work of producing a new Communications Act....that the Government was looking to develop new sectors in the industry and "turbo-charge" growth in current sectors ...

Electoral Commission prepares TV campaign to explain AV referendum

29 Mar 2011 | by Sara Kimberley

Created by Farm, the Government's "birds" campaign includes 30-second and 20-second spots that introduce a booklet, which explains the referendum for the voting system used to elect MPs to the House of Commons. Briefed by the COI and Electoral Commission, the campaign will launch on 1 April and span ...

Sorrell backs News Corp's attempts to buy Sky

04 Mar 2011 | by Arif Durrani

a potential judicial review of the Government's green light. Sorrell, founder of the advertising ...

PepsiCo becomes largest food business in Russia

28 Jan 2011 | by Arif Durrani

in the country in 2011. Nooyi said: "The Russian government is very open to foreign investment. We have unprecedented access to everybody in the government and they really reach out if we have a problem and address ... . WPP's Martin Sorrell, the marketing group responsible for the British Government's own media planning ...

Hoseasons returns to TV with Denise Van Outen

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

to create the Go Active brand as part of the Government's Change4Life scheme . It launched a range of travel ...

Office of Fair Trading tells comms professionals to rethink Twitter tactics

16 Dec 2010 | by David Woods

The OFT this week attacked a commercial blogging network, Handpicked Media , after it breached rules governing unfair trading by not disclosing which posts were sponsored. It is the first time the OFT has taken such enforcement action and the ruling will cover blogs and Twitter. The regulator ...

British TV will host product placement in 2011

03 Dec 2010 | by Arif Durrani and Maisie McCabe

process led by the former Labour government's culture minister Ben Bradshaw . It came just months after ... of the UK Government", and warned it was "punishing UK production companies by not letting them have ...

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