Non-Olympic sponsors make hay as ad blackout period ends
16 Aug 2012 | by Matthew Chapman
their 8m a-year sponsorship deal , as the sports governing body moves to a multi-brand sponsorship model ...
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Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...
Renault switches focus with value-led Dacia launch
26 Jul 2012 | by Alex Brownsell
-up by the UK government's car scrappage scheme, which offered 2000 toward the cost of a new car in exchange ...
Q&A: McLaren seeks to reverse perception of 'cold' brand identity
06 Jul 2012 | by Alex Brownsell
there also concerns regarding regulations governing advertising to children? We've always experienced ...
The marketing Olympics: which sponsors are leading the race to London 2012
04 Jul 2012 | by Alan Mitchell
to the government which, some claimed, unfairly denied individuals the right to claim disability benefits. Said one ...
BMW replaces Land Rover as RFU vehicle sponsor
12 Apr 2012 | by John Reynolds
and for supporting the development of athletes." The deal with Land Rover and the governing body of the sport ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its
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