Hyundai readies 'modern premium' brand strategy
16 Dec 2010 | by Alex Brownsell
saw a significant rise in its UK market share as a result of last year s government-funded scrappage ...
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US sues BP for Deepwater Horizon catastrophe
16 Dec 2010 | by Ed Owen
The US government has filed a civil suit against BP for the effects of the massive oil spill...: "We intend to prove that these defendants are responsible for government removal costs, economic ... defence, claiming the suit was: "...solely a statement of the government s allegations and does not in any ... ." BP's statement continued: "BP will answer the government s allegations in a timely manner ...
Jeep targets snowed-in consumers with latest campaign
08 Dec 2010 | by Alex Brownsell
by the US government, after Chrysler had filed for Chapter 11 bankruptcy last year. ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
. CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ...
Profile: Shifting up a gear
20 Oct 2010
of the UK's automotive industry pondered the end of the government's scrappage incentive team, Toyota had ...
Vauxhall backs lifetime warranty with ad push
11 Aug 2010 | by Alex Brownsell
successive monthly rises. With the government's scrappage incentive scheme now concluded, the figures have ...
Ford rethinks ad plans to emphasise 'quality'
20 Jul 2010 | by Alex Brownsell
The US marque is concerned that aggressive pricing strategies being pursued by rivals in conjunction with the government s scrappage scheme, have undermined the value of cars in the mind of consumers ... be reused. Ford accounted for 45,000 of the 400,000 new-car sales made under the government scrappage ...
Breakdown recovery
13 Jul 2010 | by Alex Brownsell
, Saturn and Hummer brands as a condition of its financial bail-out by the US government. However, a ...
Road to Recovery Client Q&As: Mark Simpson, marketing director, Ford of Britain
12 Jul 2010 | by Noelle McElhatton
government bailout. In the UK, the marque has forged ahead with new model launches. As Mark Simpson explains
Saab launches global push to restore image
06 Jul 2010 | by Andrew McCormick
. Sales of Saab in the UK fell 53% last year, as the marque failed to benefit from the government ...
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