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Patience the key as car marketers look to ignite the industry's electric dream

to get moving at all. Since 2008, successive UK governments have invested millions of pounds in grants ... government with automotive brands for an ad campaign promoting the benefits of the new technology. The key ... EV performance and educational campaigns led by government will help provide the "endorsement" needed ...

Auto brands unite to promote electric cars to sceptical consumers

The UK automotive industry is looking to forge a partnership with the government for an ad campaign...to create a compelling creative concept that it will pitch to government departments, in the hope ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

for the government. What can it teach marketers, though? We have picked through the data to highlight key themes ... , through education to retail and fashion. As ever, the government will lead the way, not just ... looks archaic. The government seems to agree, so, ironically, the main casualty of the 2011 census might ...

Non-Olympic sponsors make hay as ad blackout period ends

their 8m a-year sponsorship deal , as the sports governing body moves to a multi-brand sponsorship model ...

Q&A: McLaren seeks to reverse perception of 'cold' brand identity

there also concerns regarding regulations governing advertising to children? We've always experienced ...

BMW replaces Land Rover as RFU vehicle sponsor

and for supporting the development of athletes." The deal with Land Rover and the governing body of the sport ...

ISBA Conference: President spotlights online behavioural ads debate

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

RFU adopts player focus to tackle media setbacks

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its

UK will enter recession, suggests consumer confidence index

Research, suggests falling consumer confidence might mean the Government will have to rethink its economic policy. Moon said: "The climate for major purchases has worsened, suggesting the government can't rely ...

Npower to introduce first electric vehicle tariff to UK

to three years. Earlier this year, the Government launched a scheme to subsidise electric car purchases ...

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