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The marketing of Obama and Romney: it's the data, stupid

31 Oct 2012 | by Noelle McElhatton

in the US: 'It's the data, stupid.' It could become the governing truth for politics, as it has for brands ...

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

02 Oct 2012 | by Noelle McElhatton

Clubcard Play, Britain s biggest grocer can t be accused of missing an opportunity: Midata, the government ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

Helen Edwards: Why the NHS brand won't travel well

05 Sep 2012 | by Helen Edwards

Government plans to promote 'the NHS brand' around the world mistake domestic affection for market...-sounding situation: a UK government trying to take a healthcare system overseas. NHS Global was launched by Labour ...

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

18 Jul 2012 | by Arif Durrani

. No government is going to cough up that much cash for a sports day." And cough up they have, in addition ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Helen Edwards: How Samsung trumped Nokia

09 May 2012 | by Helen Edwards, PPA, Business columnist of the year

. The Chinese government is rumoured to send emissaries over to study the secrets behind the firm's success ...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum

05 Apr 2012

. Regulation is for government, not advertisers. MAYBE - SUE UNERMAN, CHIEF STRATEGY OFFICER, MEDIACOM ... , and ad revenues can give regulators a very big stick. The government should recognise that self-regulation in advertising serves all parties well. Advertisers could ask for the quid pro quo that the government protects ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year

. The danger is that the government will alienate a majority of tipplers, and set up a confrontation ...

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