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Succeeding the COI

The government will struggle to convince many of the value of a UK Ad Council...Health Secretary Andrew Lansley provided a valuable clue to the government's thinking on public ... in July, he said the government would be 'progressively scaling back the amount of taxpayers' money spent on Change4Life ... while government pump-primed the brand, we will now withdraw the primer'. Then came ...

Editor's comment: A glint of light in CSR gloom

The collective groan issued by the UK public last week when the government revealed its...this austere boardroom reality, it is the government's decision to slash adspend and all but dismantle the COI ... effectively erases marketing as we know it from the government's agenda. However, the implications for the UK's brand-owners may not be as negative as first feared. If a new government marketing function ...

Andrew Walmsley on Digital: Music to their ears

listeners. The government simply couldn't ignore their popularity and, 27 years ago this week, finally ...

Editor's Comment: PM's big invitation to brands

Mention the government's 'Big society' initiative and you're likely to be met with either a blank.... With the government desperate to reduce expenditure, Cameron's flagship policy will create opportunities for brand ... over the 'Big society', but the government's desire to do less means that brands will be free to do ...

Helen Edwards on Branding: The accidental sponsor

link between the governing bodies of the two events. - From its origins as an event primarily ...

Opinion: The Marketing Society Forum - Do the COI's plans to cut staffing numbers by 40% go too far?

The coalition government's freeze on all spend by the COI, its marketing and communications...that government cash would be better spent if given directly to organisations that better understand the issue ... individual government departments deal direct with agencies. That would save 25% alone. MAYBE: Debbie ... signals from the coalition government of the need to reduce it, the COI announcement cannot come as a ...

Jeremy Lee on Media: Hunt can't see big picture

As acts of cultural vandalism go, the decision by the coalition government to abolish the UK Film ... government which, it now appears, were rather too keen to spend the public's cash. However, it was run ... COUNCIL - The UK Film Council was created in 2000. It is the government's lead agency for film ...

Helen Edwards on Branding: The generational divide

the government's move to raise the male state pension age to 66, starting in 2016, impinges on about 6 ...

Helen Edwards on Branding: Innovating for austerity

selling to government functions such as education, it will become a necessity. This kind of innovation ...

Jeremy Lee on Media: Will Cable trip Murdoch up?

of the government's initial round of cuts. Then along comes someone who might, just might, allow him to exercise ... at Glasgow. - His varied career has included stints as treasury finance officer for the Kenya government ...

 

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