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Brand agility must not be sacrificed in the name of best practice

@grahamoakes.co.uk . His book Project Reviews, Assurance and Governance is published by Gower. DRIVING CHANGE Don ...

Five take outs from the CIM marketer salary survey 2012

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

Editor's comment: A silver lining amid the gloom

don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...

Helen Edwards on Branding: Always question the 'facts'

Baroness (Shirley) Williams was unequivocal. Sitting in the Newsnight hot-seat, she explained to presenter Jeremy Paxman that a coalition government was what people had voted for. How did she know? There was no box on anyone's voting paper marked 'Coalition'. What Williams was offering, although she didn ...

Are brands hit by the postal strike communicating this effectively?

Normal 0 false false false MicrosoftInternetExplorer4 Maybe Dan Douglass, executive creative director, Meteorite In a world where trust in institutions and governments has broken down, faith in brands is at a premium and honesty is increasingly ...

 

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