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Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

Clubcard Play, Britain s biggest grocer can t be accused of missing an opportunity: Midata, the government ...

Five take outs from the CIM marketer salary survey 2012

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

Helen Edwards: Why the NHS brand won't travel well

Government plans to promote 'the NHS brand' around the world mistake domestic affection for market...-sounding situation: a UK government trying to take a healthcare system overseas. NHS Global was launched by Labour ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

and intensities (see 30 seconds), but, as the Cadbury examples illustrate, a single principle governs them all ...

Editor's comment: Clubcard: reinvent or face extinction

' chance to revisit government policy Culture Minister Jeremy Hunt admits VisitBritain's biggest push to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...

Editor's comment: A silver lining amid the gloom

don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...

Helen Edwards on Branding: Always question the 'facts'

Baroness (Shirley) Williams was unequivocal. Sitting in the Newsnight hot-seat, she explained to presenter Jeremy Paxman that a coalition government was what people had voted for. How did she know? There was no box on anyone's voting paper marked 'Coalition'. What Williams was offering, although she didn ...

Helen Edwards on Branding: Slavery doesn't pay

, too. With the government taking greater advantage of people's labour, there will be more resentment ...

Does the Food 2030 report betray a lack of understanding of marketing?

the government cut the amount of wasted food, especially through customer BOGOF purchases...'s I'd be the first to say that government should not dictate price and promo-tional strategy ... and the government must mobilise these stakeholders to invest in initiatives that will fix the underlying problems ... education and the government needs to spend more time tapping into this rather than seeking to regulate ...

Andrew Walmsley on Digital: Denial is no defence

government seemed to have. The Winter of Discontent was in full swing, and the government simply seemed ... by one. In 1979, this led to the Callaghan government's downfall, and Margaret Thatcher's ascent ...

 

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