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My Month: Marc Mathieu, Unilever

, we see a trend toward democratisation as the form of government that Churchill once cited as "the ...

Five take outs from the CIM marketer salary survey 2012

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

. No government is going to cough up that much cash for a sports day." And cough up they have, in addition ...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum

. Regulation is for government, not advertisers. MAYBE - SUE UNERMAN, CHIEF STRATEGY OFFICER, MEDIACOM ... , and ad revenues can give regulators a very big stick. The government should recognise that self-regulation in advertising serves all parties well. Advertisers could ask for the quid pro quo that the government protects ...

Arif Durrani: Is marketing at a crossroads?

to support or bring down those businesses, leaders or governments that they do or don't 'like'," he says ...

Helen Edwards: Marketers beware the pursuit of happiness

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

SHIFT: What marketers need to know about Facebook Timeline

subtle: a slight shift of an ad placement or a modification to the rules governing the way companies can ...

Andrew Walmsley on Digital: The science of site seeing

will be ready for the battlefield by about 2035. - All of which brings us to a 2006 UK government study ...

Editor's Comment: Why Facebook must self-censor

Much of the report, commissioned by the government and published in June, is about common sense and consistency. Films and games are rated by the BBFC; why are music videos not rated? Nanny state? Actually ... '. Then what? Where is nanny? The government cannot censor Facebook, so it is to the Advertising Association ...

Andrew Walmsley on Digital: What is a broadcaster?

There is seemingly endless debate among government, regulators and the industry about the 'future of broadcasting'. Arguably, though, broadcasting is the least important thing broadcasters do. To figure out their place in the digital world, it helps to look at FMCGs. The marketing of FMCGs is often regarded as a ...

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