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Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

Clubcard Play, Britain s biggest grocer can t be accused of missing an opportunity: Midata, the government ...

Five take outs from the CIM marketer salary survey 2012

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

. The danger is that the government will alienate a majority of tipplers, and set up a confrontation ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

and intensities (see 30 seconds), but, as the Cadbury examples illustrate, a single principle governs them all ...

Brand Manager of the Week: Amy Holdsworth

. What headline would you most like to read in Marketing ? 'Government U-turn on food marketing ...

Helen Edwards: Marketers beware the pursuit of happiness

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

, and proposed solutions include a government levy and marketing restrictions on unhealthy food..... The government's role has to be to keep educating to change behaviour. The big retailers have played a part ...

Brand Manager of the Week: Barnaby Rodgers, Brand manager, Bloom Gin

makes you angry? The fact that the only way in which the government tries to tackle Britain ...

Editor's comment: A silver lining amid the gloom

don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...

The 'responsibility deal' may usher in a new era of 'healthwash'

I'm no fan of legislation, so I welcome the government's voluntary 'responsibility deal' initiative unveiled today. But the problem with self-regulation is that you have to trust all the players to support and abide by any agreement and do what is right. So it s no surprise that a few don t want ...

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