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Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

07 Sep 2011 | by Staff

, and proposed solutions include a government levy and marketing restrictions on unhealthy food..... The government's role has to be to keep educating to change behaviour. The big retailers have played a part ...

Editor's comment: A silver lining amid the gloom

15 Mar 2011 | by Noelle McElhatton

don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...

The 'responsibility deal' may usher in a new era of 'healthwash'

15 Mar 2011 | by Chris Arnold

I'm no fan of legislation, so I welcome the government's voluntary 'responsibility deal' initiative unveiled today. But the problem with self-regulation is that you have to trust all the players to support and abide by any agreement and do what is right. So it s no surprise that a few don t want ...

Helen Edwards on Branding: Always question the 'facts'

02 Jun 2010 | by Helen Edwards

Baroness (Shirley) Williams was unequivocal. Sitting in the Newsnight hot-seat, she explained to presenter Jeremy Paxman that a coalition government was what people had voted for. How did she know? There was no box on anyone's voting paper marked 'Coalition'. What Williams was offering, although she didn ...

Helen Edwards on Branding: Slavery doesn't pay

26 May 2010 | by Helen Edwards

, too. With the government taking greater advantage of people's labour, there will be more resentment ...

Do consumers want more healthy options at fast-food restaurants?

09 Jun 2009 | by Sarah Johnson

that align their offering with the government's Change4Life drive to promote healthy eating will certainly ...

 

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