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My Month: Marc Mathieu, Unilever

, we see a trend toward democratisation as the form of government that Churchill once cited as "the ...

Helen Edwards: 'Good enough' is fine for government agency roster

concomitant of choice, not part of it. Hence the adbiz furore over the recent government procurement ... agency heads need to get out more, starting with their own B2B clients or those selling to government ... -industry bodies didn't find it funny when the recent government 'creative agency framework' tender process overran ...

Brand agility must not be sacrificed in the name of best practice

@grahamoakes.co.uk . His book Project Reviews, Assurance and Governance is published by Gower. DRIVING CHANGE Don ...

Tech: The power of the 'Internet of Things'

, Assurance and Governance is published by Gower. WHAT ARE THE OPPORTUNITIES? Create fresh market ...

The marketing of Obama and Romney: it's the data, stupid

in the US: 'It's the data, stupid.' It could become the governing truth for politics, as it has for brands ...

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

Clubcard Play, Britain s biggest grocer can t be accused of missing an opportunity: Midata, the government ...

Five take outs from the CIM marketer salary survey 2012

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

Helen Edwards: Why the NHS brand won't travel well

Government plans to promote 'the NHS brand' around the world mistake domestic affection for market...-sounding situation: a UK government trying to take a healthcare system overseas. NHS Global was launched by Labour ...

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

. No government is going to cough up that much cash for a sports day." And cough up they have, in addition ...

Helen Edwards: Why borderline decisions can make or break a brand

, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...

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