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Culture Secretary promises to be 'cheerleader' for marketing industry

31 Jan 2013 | by Gemma Charles

Speaking to an audience of media and marketing professionals at the Advertising Association s Lead Summit, Miller said: "Take it from me, Government is looking for ways to help industry grow." "I am absolutely proud of the advertising industry in this country, the impact it has on our economy ...

2013: The year of being single

30 Jan 2013 | by David Benady

the biggest type of household by 2031, reaching 10.9m, according to the Government Office for Science. Yet ...

Tax sugary drinks to save lives, says Sustain report

29 Jan 2013 | by John Reynolds

by up to 20p a litre could bring in an extra 1bn for the Government, and would help save lives ... are delighted that so many organisations want to challenge the Government to show it has a public health ... in place is delivering results." The Government has said it was sceptical of legislation. Jeremy Hunt ...

British sports marketing body under threat ahead of launch

29 Jan 2013 | by John Reynolds

in, then it s not viable, he said. We have the government, Sport England, UK Sport and all ...

The legacy of Aaron Swartz

22 Jan 2013 | by Nicola Kemp

commitment to the public good. The default setting both for brands and government now appears to be to create ...

Soft drinks brands sign up to government Responsibility Deal initiative

22 Jan 2013 | by Gemma Charles

Lucozade, Ribena and J20 are among the latest brands to sign up to the government’s calorie

Bailey Review to praise brands' steps to shield children

22 Jan 2013 | by Gemma Charles

The government's 'stocktake' of industry efforts to combat childhood sexualisation...on advergaming from lobby groups has pushed the issue up the government s agenda. A letter, seen by Marketing ...

FA to bring brand to the fore

17 Jan 2013 | by John Reynolds

move which coincides with the 150th anniversary of the governing body of English football....The overhaul of the FA brand comes as the governing body looks at ways to engage new and existing audiences, central to which will be building on fans' brand loyalty. The FA has recently sought to grow the brand profile of its assets, such as Wembley Stadium, working on the "One venue. Unforgettable ...

London 2012 delivered Brand Britain boost, claims government study

17 Jan 2013 | by Alex Brownsell

Britain's national "brand" perception has improved in the wake of the London 2012 Olympics, according to a study commissioned by tourism body VisitBritain.

Coca-Cola ties with WWF for polar bear CSR campaign

15 Jan 2013 | by Alex Brownsell and John Reynolds

Under its pan-European 'Arctic Home' scheme, Coca-Cola will donate 3m a year to help protect the polar bear population and support WWF's lobbying of international governments. Funding will go toward ... , and encouraging governments to hold a summit to 'put a spotlight' on the challenges facing the bears. Coca ...

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