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E.ON ends acquisition hunt in favour of loyalty marketing

05 Mar 2013 | by Matthew Chapman

awaits an update from the government concerning proposals revealed last November by energy minister Ed ...

Confectionery giants defend themselves against Oxfam

27 Feb 2013 | by John Reynolds

sustainable food system, and we believe that a cooperative approach by civil society, government and business ...

Corrie ad break to give thumbs down to pizza and fizzy drinks

07 Jan 2013 | by Daniel Farey-Jones

Change4Life, the Government's healthy living campaign, is to endorse Asda fish, Quorn, Uncle Ben

British Gas to launch 'fix and fall' campaign following price hike

12 Oct 2012 | by Matthew Chapman

and upgrade the national grid to deliver energy to our customers homes, and the costs of the Government ...

Direct Line axes comedy ads for service-led approach

31 Aug 2012 | by Alex Brownsell

the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. Chief ...

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

their tickets still look cheap to the consumer. As the Government appears to not be budging on the increases ...

Cancer Research UK campaign supports removal of tobacco brands

27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

that the Government wants tobacco companies to have "no business" in Britain. The Government has since launched a ...

John Smith's creates responsible drinking campaign around Grand National

11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...

Government returns to shock tactics in latest anti-smoking ad

31 Mar 2012 | by Gemma Charles

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers

VisitEngland calls on celebrities to kick start £5m domestic tourism push

07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

and as a Government, we will know whether this type of campaign works and what the return on investment is ...

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