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Brands offered exclusive sponsorship rights for Whitehall campaigns

10 May 2013 | by Gemma Charles

Brands will be offered the chance to exclusively sponsor government campaigns following a...in 2010, whereby brands, media owners and agencies would be expected to create government campaigns ... to leverage partners support. The government claims the guidelines will broaden the scale and range ... or the Think! activity targeting drivers. The new guidelines also advise that: * Government departments ...

Ditch 'outdated segmentation' to better target women, says study

23 Apr 2013 | by Gemma Charles

it comes to political empowerment. It now has more female heads of state and heads of government than any ...

James Purnell to oversee marketing at BBC

14 Feb 2013 | by Ben Bold

Purnell, who is currently a senior producer at Rare Day and an adviser to Boston Consulting, was Labour secretary of state for culture before resigning from the government in 2009 after calling for Gordon Brown to stand down as prime minister. Almond, a former Diageo marketer who joined the BBC ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

for the government. What can it teach marketers, though? We have picked through the data to highlight key themes ... , through education to retail and fashion. As ever, the government will lead the way, not just ... looks archaic. The government seems to agree, so, ironically, the main casualty of the 2011 census might ...

Marketing Moments 2012: Red Bull Stratos

06 Dec 2012 | by Nicola Kemp

government funding ends. Red Bull has taken science forward and no one is questioning it. Whether you agree ...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

governments, communities, corporations and civil society.' This collaboration, and belief in creating ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

08 Nov 2012 | by Noelle McElhatton

people always write about, which is totally wrong - but because we were concerned (that the UK government ... are being called into question. It's not easy. How do you feel about the UK government currently? The government is doing a good job technically, but I just wish it would have a bigger plan. It doesn't have ...

Minister praises industry crackdown on childhood sexualisation

19 Oct 2012 | by Gemma Charles

, Mothers' Union chief executive, in his government-commissioned report on the commercialisation ... sluggish progress the government would be forced to turn to statutory regulation and stated ... confirmed there would be no government money set aside to implement any of the recommendations. Mark Lund ...

Five marketing takeouts from the Conservative Party conference

11 Oct 2012 | by Gemma Charles

. With mounting criticism of their record in government, the UK economy flatlining, a slump in the polls...of it and went for an audacious land-grab. "This summer with Conservatives in Government, Britain has regained its pride," she said. "Under a Labour Government the British spirit was dampened. Labour felt ... boasted about "slashing vanity advertising and websites". But one government marketing campaign that does ...

FMCG firms help push digital adspend to record high of £2.6bn

09 Oct 2012 | by Sarah Shearman

.7 Telecoms 6.6 Government Politics 3.5 Property 1.3 Leisure equipment ...

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