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Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

Algorithms are a force of nature. In an age when everything, from architecture to the jobs we are offered, the films we watch and the books we read, is governed by algorithms, their all-encompassing power ... of chance. "This is why most people agree that a world entirely governed by algorithms is leading people ...

Starbucks defends 'healthy options' in wake of health minister attack

26 Apr 2013 | by John Reynolds

", and was an "early adopter" of the government's Responsibility Deal initiative. Soubry s attack on the coffee ...

Ditch 'outdated segmentation' to better target women, says study

23 Apr 2013 | by Gemma Charles

it comes to political empowerment. It now has more female heads of state and heads of government than any ...

FMCG brands are sponsorship 'opportunists', claims cricket chief

18 Apr 2013 | by John Reynolds

Perera's comments come ahead of the cricket governing body's unveiling of another financial services provider in one of its key sponsorship categories, which begins next year Both Brit and FriendsLife have confirmed they will not be renewing their respective sponsorship deals as England team ...

Gallaher Tobacco anti-plain packaging ad banned by watchdog

17 Apr 2013 | by Gemma Charles

, to describe the loss in revenue to Government. Whatever word or figure is used to describe the scale of he ...

Under the spotlight: Sheila Mitchell, marketing director, Public Health England

16 Apr 2013 | by Gemma Charles

. In the past two years things have moved on. The commercial sector have been very involved in the government ... to deliver out our content to their audiences. How has the recent Government Procurement Service agency ... supplier base but when we come to repitch we will use the government rosters. In the short-term, we have ...

British Athletics ramps up commercial proposition with new sponsors

16 Apr 2013 | by John Reynolds

of British Athletics, as the governing body ramps up its commercial offering.

Will the Scottish government's 'Poo Song' viral help tackle bowel cancer?

12 Apr 2013

Social video expert Goviral evaluates the latest viral campaign from the Scottish government....Government The Poo Song The Poo Song is created, not by Pampers, but the Scottish Government. But what, I hear you ask, does a government have to do with poo? More than one would think. Bowel cancer ... - is unexpected and not missed. By targeting young people with humorous content, the Scottish Government ...

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

consumers, while a Government investigation into copycat practices in the UK is on the horizon. Liberal ... that for too long, the Government has sat back and allowed one of the cornerstones of the UK economy ... intellectual property does not get as much airtime as it should at the highest level of government ...

Why are brands cooling on lower-league football sponsorship opportunities?

08 Apr 2013 | by John Reynolds

Conference have good products to sell, but what all sports governing bodies must understand above all else ...

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