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Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

From the threat of EU and UK government regulation to coping with brand management in the social age, the ISBA annual conference provided a guide for marketers looking to sail their brands through troubled waters. Jon Woods, ISBA president and Coca-Cola GB Ireland general manager, warned it would ...

Brand Barometer: World Snooker's latest viral campaign reviewed

08 Mar 2013

with this trend. World Snooker, the global governing body for the sport, made its own Harlem Shake film during ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

to the point that their underlying business model does not work.' 3. The UK and US governments aren ... by the US government and US brands, which are fearful that the revised laws will hinder transatlantic ...

Glasgow 2014: the fight for Commonwealth Games sponsors

21 Feb 2013 | by John Reynolds

the rights, with no interference from a governing body such as the International Olympic Committee. He ...

Purpose and values: Barclays plots its return from the brink

19 Feb 2013 | by Alex Brownsell

When Barclays evaded the looming spectre of government ownership in 2008, it appeared to give the bank a clear advantage over rivals such as Lloyds Banking Group and RBS. Few commentators could have ... government bail-out with a 2bn-plus investment by the Qatar Investment Authority, a deal currently under ...

The rising admission price for football sponsorship

01 Feb 2013 | by Richard Gillis

Some sports marketers are asking a different question: why pay high rights fees to governing bodies ...

Sector insight (interactive): burger and chicken restaurants

16 Jan 2013 | by Jane Bainbridge

also signed government pledges on reducing salt, removing trans fats and displaying calories ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

comments labelling 47% of people as 'dependent on the government' and 'victims'. 2. Blogs and GIFs ...

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

, as well as handling rights on behalf of GB Olympic sports national governing bodies. From a standing ...

Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

The government's first annual marketing strategy outlines the make-up of marketing 'hubs', intended...As David Cameron sought to send a message to voters that his government 'means business' with a ... of government departments and arm's-length bodies (ALBs) spending with impunity are over. In an unprecedented shift, marketing 'hubs' - groups of government departments and ALBs with overlapping objectives - have ...

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