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Government relaxes brand partner campaign rules

10 May 2013 | by Louise Ridley

The Government has relaxed its partnership guidelines, making it much easier for brands...The relaxed guidelines, in place from this week, free up government departments to leverage more ... with "transparency and fairness" when approached by brands. The Government will also be able to work with partners ... rules governing brand relationships were preventing access to much-needed support for marketing ...

OgilvyOne captures £50m Department of Health brief

01 Nov 2012 | by Sara Kimberley

, the Government Procurement Service's review of its communications frameworks is ongoing. A decision ...

ASA raps Scotland's panda 'gift' claim

11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ... "Unleash the chaos" campaign for Lynx Attract. The Scottish Government countered that the two pandas had ... Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...

Iris scoops electoral reform integrated brief

30 Sep 2010 | by Sara Kimberley

encourages strong, stable government. ...

'No win, no fee' advertising under threat

15 Jul 2010 | by our Parliamentary correspondent

A £40m slice of the ad market could become the target of the coalition Government's first ad ban

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

Health to bear brunt of first COI cuts

27 May 2010 | by our Parliamentary correspondent

as part of the Government's planned curbs on advertising, according to Westminster sources....prevention ( 4.5 million), are likely to be affected by Government plans to cut "preachy, nanny state ... was announced by the Treasury Chief Secretary, David Laws, as part of the coalition Government's 6.2 billion ...

TW Cat lands Blue Cross DM account

28 Apr 2010 | by Matt Williams

The Brighton-based agency came out on top in a pitch, which was contested by a number of agencies including Rapp. The Blue Cross runs a network of animal adoption centres and hospitals across the UK. It receives no government funding and relies on donations, typically raising more than 20m a year. Kim ...

Open University kicks off direct marketing pitch

22 Apr 2010 | by Matt Williams

The government-funded distance-learning university has issued a tender document and is planning to hold a pitch later in the year. Agencies have been given until the middle of next month to signal their intention to pitch for the account, with up to ten agencies due to be involved in the first stage. Work ...

The Carbon Trust calls review of its creative, digital and media agency roster

19 Feb 2010 | by Matt Williams

LONDON - The Carbon Trust, the not for profit organisation set up by the government to help

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