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AMV lands government brief to increase electric car sales

The pitch was run by the Society of Motor Manufacturers and Traders and the Government s Office for Low Emission Vehicles according to the terms of the Government Procurement Service framework. A ... , with the Office for Low Emission Vehicles also contributing. AMV beat other agencies on the Government ...

Don't outlaw kids' ads, industry tells Miliband

. The Advertising Association will lead the fight against the proposal. A spokesman said: "Two government reviews ...

No 65: The Hidden Persuaders

other subtle techniques the Government is currently being lobbied to protect children from advergames ...

Some skills will always be needed, no matter how much the world changes

@russelldavies.com.) Russell Davies is a creative director at Government Digital Service @undermanager ...

Government warned to treat brand link-ups with caution

The Government could be accused of giving brands undue influence on policy by allowing exclusive...of government campaigns for the first time and removing the requirement for departments to match funding from ... and the Government, the Government could end up more like an endorser than a genuine partner. "You can easily ... company that has given funding has held sway over a policy. The Government Procurement Service needs ...

The easy way to judge a creative agency: look at what's on its walls

that would rather live in a studio. Russell Davies is a creative director at Government Digital Service ...

New tech, old craft

), participating in the Marketing Society/Seedcamp programme and getting involved with the Government s Technology ...

The silver bullet

. Responsive design proposes that a single set of HTML pages, governed by style sheets and media queries, can ...

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands...The relaxed guidelines, in place from this week, free up government departments to leverage more ... with "transparency and fairness" when approached by brands. The Government will also be able to work with partners ... rules governing brand relationships were preventing access to much-needed support for marketing ...

PPA's McIlheney wages war on magazine cynics

." One of McIlheney s primary concerns is persuading the Government to remove the 20 per cent VAT rate ...

 

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