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Think BR: Businesses must be aware of the ASA's new guidelines

Process Review, published on 5 October 2011, new guidelines were introduced to govern complaints about ...

Think BR: China - obstacles and opportunities

in by the government should they be too successful or be seen to be making too much money. The marriage of consumerism and communism is not always a happy one but the government will need to decide how to make it a ...

Trading places: this week's people moves

in 2010, having previously run his own consultancy. (Brand Republic) The Government ... of government communications, and placed the 400 remaining COI staff in a consultation period. The appointment ...

Ipsos completes acquisition of Synovate

keen on customer relationship management, loyalty research and so on. Asian governments are also ...

Think BR: Ethical consumer trends

-layer programme which engages all its stakeholders including government, shareholders, employees, unions ...

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

is quite shocking - Apple has more cash in hand than the US Federal Government.

Adland offered assurances on cookies but tensions remain

The British Government has stressed that the advertising industry will not have to gain "prior...Last night the Government said, via an open letter from the DCMS, that industry concerns had been ... by the industry. Backed by the Government in April, the OBA framework is a cross-industry initiative steered ... . Discussions about the details of the framework are ongoing, and the Government and the Information ...

Make social a key touchpoint, says customer expert Phil Winters

were worried about the Government, Big Brother, collecting data about us. Then in the 90s and the 2000s ...

Trading places: this week's people moves

to the planning and buying of the Government's paid-for communications, has promoted Peter Kemp to the role of managing director. The move follows Government reassurances that the future of M4C is secure. ( Campaign ...

MPs look to curb controversial marketing plans

Inception Communication. Politically sensitive, the technique is being tested for the government ...

 

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