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Government warned to treat brand link-ups with caution

The Government could be accused of giving brands undue influence on policy by allowing exclusive...of government campaigns for the first time and removing the requirement for departments to match funding from ... and the Government, the Government could end up more like an endorser than a genuine partner. "You can easily ... company that has given funding has held sway over a policy. The Government Procurement Service needs ...

Consumers feel 'they are on their own' in the coalition era

British consumers who have lived through three years and three days of the coalition government...in government spending on consumer protection agencies such as the Citizens Advice Bureau, Clark said consumers are increasingly feeling isolated. "When trust is already low in organisations the fact that the government ...

Reputation survey: NHS reforms fail to resonate with public

of people believe the Government did not do enough to communicate the changes....The public has given a resounding thumbs down to practically every aspect of the Government ... the NHS had not improved since the coalition came to power, while 69 per cent said the Government had ... learned. The Government can perhaps draw a crumb of comfort from the finding that 67 per cent ...

Is there an algorithm for creativity?

Algorithms are a force of nature. In an age when everything, from architecture to the jobs we are offered, the films we watch and the books we read, is governed by algorithms, their all-encompassing power ... of chance. "This is why most people agree that a world entirely governed by algorithms is leading people ...

Interns campaign gathers pace as industry heavyweights take a stand

of government affairs Dominick Moxon-Tritsch said: 'We have taken on an intern for the first time recently ...

Ditch 'outdated segmentation' to better target women, says study

it comes to political empowerment. It now has more female heads of state and heads of government than any ...

PR industry's exploitation of interns probed by HMRC

named and shamed to Government. Baker said: We re not saying these firms are definitely breaking ...

There is nothing weird about questioning your marketing assumptions

. Russell Davies is a creative director at Government Digital Services @undermanager ...

What marketers can learn from Hollywood

The art of quantitative prediction is reshaping business, government and even Hollywood. Data

Three lessons from this year's ISBA conference

From the threat of EU and UK government regulation to coping with brand management in the social age, the ISBA annual conference provided a guide for marketers looking to sail their brands through troubled waters. Jon Woods, ISBA president and Coca-Cola GB Ireland general manager, warned it would ...

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