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Soft drinks industry to fight obesity accusations with marketing campaign

19 Feb 2013 | by John Reynolds

of unhealthy food and drinks before the 9pm watershed . The lobbyists have called for the government ... of the government's Responsibility Deal initiative. However, Sustain argued that the BSDA's statistics were ...

Coca-Cola launches two-minute ad to tackle obesity

15 Jan 2013 | by Sara Kimberley

statement Coca-Cola said it would work with American communities, business and government leaders to "find ...

Coca-Cola ties with WWF for polar bear CSR campaign

15 Jan 2013 | by Alex Brownsell and John Reynolds

Under its pan-European 'Arctic Home' scheme, Coca-Cola will donate 3m a year to help protect the polar bear population and support WWF's lobbying of international governments. Funding will go toward ... , and encouraging governments to hold a summit to 'put a spotlight' on the challenges facing the bears. Coca ...

Corrie ad break to give thumbs down to pizza and fizzy drinks

07 Jan 2013 | by Daniel Farey-Jones

Change4Life, the Government's healthy living campaign, is to endorse Asda fish, Quorn, Uncle Ben

McDonald's Fruitizz kids' drink ad escapes ban

12 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

juice, which equates to 155ml of fruit juice, sitting just above the Government s 5-a-day guidelines ...

Pepsi unveils first global campaign

01 May 2012 | by Loulla-Mae Eleftheriou-Smith

'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...

Mars kicks off its Euro 2012 ad campaign

16 Apr 2012 | by John Reynolds

of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...

John Smith's creates responsible drinking campaign around Grand National

11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

FSA selects Dare to tackle food safety

03 Nov 2011 | by Anne Cassidy

The Food Standards Agency, the government department responsible for protecting public health

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