27 Mar 2013
The Department for Communities and Local Government has launched an online film to promote smoke alarms. The spot, by Rainey Kelly Campbell Roalfe/Y R, coincides with the start of British Summer Time on 31 March and features a boy in a fire-damaged house who picks up a burnt clock. He then asks viewers ...
The UK automotive industry is looking to forge a partnership with the government for an ad campaign...to create a compelling creative concept that it will pitch to government departments, in the hope ...
26 Mar 2013
| by Staff
Government - The power of a behavioural association
Channel 4 - Meet the superhumans
Long Term ...
Alex Aiken, the incoming executive director for government communications, has defended...creative agencies who have been chosen to provide advertising services to government departments for the next two years.
Aiken addressed concerns that the selection process handled by the Government ...
in government communications.
"They came to their conclusions based on what was put before them ...
13 Mar 2013
| by Echomo Efeyini
Benson & Hedges and Silk Cut-owner Gallaher has had three ads challenging the Government...Consultation on the Future of Tobacco Control, the Government had considered and put forward a range of control ...
they said reinforced the fact that the Government had rejected the idea to introduce plain cigarette ...
concluded that Gallaher s assertions in the ads that the Government had strictly rejected the proposals were ...
, under plans announced by the Government today....The Government is going to work with the Office of Fair Trading, the Advertising Standards ...
practices or risk losing their licences. In April 2014, the Government will give responsibility to regulate ...
on consumers is deeply concerning.
"The Government wants to see tough action to clampdown on the advertising ...
awaits an update from the government concerning proposals revealed last November by energy minister Ed ...
it on to the Government's creative framework, while agencies such as DraftFCB and TMW are on the digital roster....Following the Government s delayed search for a creative framework, AMV BBDO, DLKW Lowe, Engine ...
Mather Group have made it on to the list.
The Government informed successful agencies yesterday ...
with the Government, such as Dare, Adam Eve/DDB and Leo Burnett Group, have not made the list.
Agencies ...
is to be lauded as we struggle to create a post-Olympics sporting legacy, despite the efforts of this Government ...
successfully avoids sounding like the Government preaching to the masses by using real people to deliver ...