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VisitBritain boss says Government would be 'mad' to abandon Great funding

Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially...of VisitBritain s match-funding strategy, which was made possible following a donation by the Government. However ... was in the process of negotiating its budget for 2015/2016 and said the Government drove "quite a hard bargain ...

FMCG brands are sponsorship 'opportunists', claims cricket chief

Perera's comments come ahead of the cricket governing body's unveiling of another financial services provider in one of its key sponsorship categories, which begins next year Both Brit and FriendsLife have confirmed they will not be renewing their respective sponsorship deals as England team ...

Why are brands cooling on lower-league football sponsorship opportunities?

Conference have good products to sell, but what all sports governing bodies must understand above all else ...

Q&A with LTA commercial head Lawrence Robertson

LTA commercial director Lawrence Robertson discusses the governing body's commercial programme...higher. However, Roger Draper, British tennis's governing body outgoing chief executive, has been ... the governing body. MKTG - Obviously, there have been some high-profile successes at the top end of the game ...

The rising admission price for football sponsorship

Some sports marketers are asking a different question: why pay high rights fees to governing bodies ...

British sports marketing body under threat ahead of launch

in, then it s not viable, he said. We have the government, Sport England, UK Sport and all ...

 

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