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Indian brands expand horizons

, an adviser on nation branding to various governments, says that although opinion formers recognise the rise ...

Calypso to sponsor British Junior Surfing team

The deal with the British Surfing Association, the sport s governing body for Great Britain and the Channel Islands, will help some of the country s talented young surfers compete at an international level. Calypso will help to fund expert coaching and provide logistical support for the 12-strong British Junior ...

Olympics sponsors fail China and Darfur action test

', in failing to speak out against China's support for the Sudanese government's military regime, according...to protest to the host government about its stance on Darfur. Civil conflict in Darfur has so far claimed ... , from which it buys oil, and has blocked moves in the UN aimed at pressuring the Sudanese government ... the Chinese government about its stance on war-torn Sudan. It said the companies were guilty of engaging ...

The year's top 10 legal cases for marketers

Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...

England's summer off could cost UK economy £1bn

with the FA, and although the takeover has been welcomed by the governing body, poor sales of Umbro s replica ... s governing body said qualification failure would not affect its contracts. However, the FA estimates ...

Olympic challenge

. Football s world governing body, FIFA, for example, is launching a loyalty programme to boost the value ...

British Canoe Union in search for headline sponsors

LONDON - The British Canoe Union, the sport's governing body in the UK, has launched a search.... The governing body is now searching for headline sponsors for its work to endorse a sport that has been the UK ...

Johnny Walker extends F1 sponsorship of McLaren

by motorsports governing body the FIA after the Ferrari spying controversy, McLaren is facing a thrilling end ...

Fifa set for loyalty initiative to support brand ties

The football governing body is rolling out a points-based rewards initiative to encourage consumers to spend money with its six certified partners: Adidas, Coca-Cola, Visa, Hyundai, Emirates ... with loyalty scheme specialist Loy-logic for the initiative. Football s governing body is keen to raise ...

Coke links with Football league in recycling drive

. It has been developed in association with the government-funded Waste Resources Action Programme (WRAP ...

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