Sports marketing: Headline deals and half-truths
27 Nov 2003
is no question that fee levels are coming down," says Pincus. "Most sports teams and governing bodies have ...
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UEFA, the European football governing body, is putting the sponsorship and TV rights
is no question that fee levels are coming down," says Pincus. "Most sports teams and governing bodies have ...
LONDON - The government has not ruled out allowing advertising on a new digital television channel
and undermining the negotiating potential of national governing bodies. England goes into the tournament, which ...
after the sport's governing body axed its commercial arm for failing to bring in backers.
as the game's governing body launches a family-oriented tournament this week.
supported by Microsoft, Cable & Wireless and the government web promotion scheme UK Online. Sponsorship ...
's governing body to boost audiences. TV viewing figures fell by 9 per cent in 2002, with many viewers ...
World motorsport's governing body is heading for a court battle with the European Union (EU) in a...races outside the EU and force teams to extend contracts with tobacco firms. The governing body ...
LONDON - World motorsport's governing body is heading for a court battle with the EU in a desperate...races outside the EU and force teams to extend contracts with tobacco firms. The governing body ...