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ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

16 Dec 1999 | by KEVIN JOHNSON

hunting in London while the new government debated whether the project would go ahead. Dump ... and the government, added up to a capital and operating budget of pounds 758m. The difference between lottery ... of support in principle under the last government, but that was another time and another place, so we ...

Briefs

16 Dec 1999 | by ANNE-MARIE CRAWFORD

. The government has reversed its plans to restrict the Post Office s monopoly on delivering mail ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

02 Dec 1999 | by JANE BAINBRIDGE

in the downfall of Callaghan s Labour government, opening the way for Margaret Thatcher s victory in 1979 ... to Coronation Street. 1997 - The government and the Millennium Commission agree on the budget ...

BA’s Dear leaves ad role to handle millennium task

25 Nov 1999 | by DANNY ROGERS

of the government s advisory committee on advertising. BA has confirmed the departure of Chris Holt, design ...

Briefs

25 Nov 1999 | by ALEXANDRA JARDINE

the British government into allowing it to fly from the US to the UK. The campaign highlights ...

COI hires chief for digital role

18 Nov 1999 | by ALEXANDRA JARDINE

and sponsorship, can be used in marketing government policy. Galloway s appointment comes at a time when government marketing budgets are being diverted into below-the-line activities and interactive media ... a much more important role in government information campaigns. It provides an effective way ...

’Corporate’ millennium condemned by public

11 Nov 1999 | by CRAIG SMITH

-sector sponsorship set by the government to match its own contribution. Big Time may be better off targeting ...

ANALYSIS: Sponsorship fatigue hits millennium events - Companies have proven reluctant to throw cash at the flood of events marking the year 2000, writes Cordelia Brabbs

11 Nov 1999 | by CORDELIA BRABBS

, but the dome will sport minimal branding. Relatively subtle The government s millennium ...

New Year party is Big Time flop for Eastside Consulting

08 Nov 1999 | by COLIN GRIMSHAW

to fail despite a pounds 3 million government contribution and the involvement of the new minister ...

Big Time forced to auction major New Year events

04 Nov 1999 | by IAN DARBY

of November 19 for bids. The government is putting pounds 3m into the celebrations and has charged ...

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