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NEWS: Government to fund IT awareness drive

28 Nov 1996

The government is joining forces with leading names from the high street, the financial services...The government is joining forces with leading names from the high street, the financial services ... of several million pounds by the government. It will be officially launched by the Department of Trade ... for consumers to test the technology themselves. The campaign, part of the government s Information ...

SALES PROMOTION: Changing channels

07 Nov 1996 | by ROBERT DWEK

it has been quite tricky to organise promotions because current rules governing advertising ...

SPONSORSHIP: State of the arts

10 Oct 1996 | by TARA NEALON

Competition for arts sponsorship is fiercer than ever, following the news that government funding...Competition for arts sponsorship is fiercer than ever, following the news that government ... think we have all we need. The pounds 30m project has received no government money and aims ... more concert halls, says Erhardt. Despite increasing demand for arts funding, government ...

THIS WEEK: Labour no to tobacco ban

26 Sep 1996 | by HARRIET MARSH

of National Heritage actively assisting local authorities and governing bodies to take advantage of sponsorship opportunities, she said. Hoey also attacked the Government s decision to cut the budget ...

THIS WEEK: BT signs Pru as on-line sponsor

26 Sep 1996

the Government contract to provide additional voluntary contributions (AVCs) to teachers. Although BT had ...

MARKETING MIX: Ad pitch too plate off the mark

26 Sep 1996

create a national collection of silver for government entertaining at 10 Downing Street. Hundreds ...

MEDIA: Euro ’96 proves both sides can end up winners

04 Jul 1996 | by RAYMOND SNODDY

is good for everyone. The real surprise is that a government which needs more of a miracle than ...

FOCUS: SPONSORSHIP; And now a word from our sponsors

21 Jun 1996 | by SUSAN GRAY

the group holds for the media, City and Government. The company s sole sponsorship of the Royal Botanical ...

MARKETING FOCUS: Who’ll pay for the party?

06 Jun 1996 | by DAVID LEGGETT

, managing director of Roar Initiative, which works with government departments looking for private ...

NEWS: Row looms for EU over Euro ad law alignment

17 May 1996 | by JOHN TYLEE

between the major EU governments....Attempts to pull together Europe s vast array of advertising laws look set to spark a fight between the major EU governments. Direct marketing and the vexed question of advertising to children are likely to become battlegrounds as countries that have imposed strict controls try ...

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