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UK sports set to cash in as brands eye Olympic uplift

14 Aug 2012 | by Matt Chapman and John Reynolds

with Aviva. The rowing governing body is understood to be looking for a sponsor because its current ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

to the government which, some claimed, unfairly denied individuals the right to claim disability benefits. Said one ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

28 Apr 2012 | by Kate Lloyd

Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...

World Cup sponsors raise concern over Fifa

31 May 2011 | by Daniel Farey-Jones

's governing body Fifa, which suspended two members over the weekend.

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

of the nation-wide series is to put another 1m cyclists on the road by 2013. As government anti ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...

Adidas invests in five London sports venues as part of Olympic sponsorship

11 Sep 2008 | by Alex Brownsell

in the Games, although the brand says it hopes its investment will be matched by the government-backed National ...

Adidas head slams critics of its support of Beijing Olympic Games

12 May 2008 | by Ed Kemp

political stance against the Chinese government, slamming pressure groups as 'moralists who just emit...used by the Chinese government. In his speech to shareholders, however, Hainer said: We have been ... for governments or social systems. What we can do is to manufacture excellent products for each competitive ...

Darfur group gives low marks to Olympics sponsors and promises wave of protests

24 Apr 2008 | by Bill Britt

Olympics, it will be because of the Chinese government s support of the regime in Sudan, abetted ...

Olympic Torch sponsors braced for four months of direct action

08 Apr 2008 | by Ed Kemp

Sunday and Monday s demonstrations were aimed primarily at the Chinese government, but Free Tibet protesters will now turn their attention to Olympic sponsors, which have paid up to 50m each to be associated with the Games. Matt Whitticase of Free Tibet Campaign confirmed that protest groups will meet ...

The year's top 10 legal cases for marketers

27 Nov 2007 | by Nick Johnson

Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...

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