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The marketing Olympics: which sponsors are leading the race to London 2012

to the government which, some claimed, unfairly denied individuals the right to claim disability benefits. Said one ...

ISBA president Woods: Marketers must shape online regulation

to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...

BMW replaces Land Rover as RFU vehicle sponsor

and for supporting the development of athletes." The deal with Land Rover and the governing body of the sport ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

hot topic but Coe, whose Locog team have worked closely with the Metropolitan Police and government ...

RFU adopts player focus to tackle media setbacks

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its

McCain ends commercial partnership with UK Athletics

Athletics when it ends in 2013, handing a blow to the sport's governing body....McCain is the grassroots sponsor of UK Athletics and headline sponsor of the UK Challenge Series, a key domestic competition. The company signed the deal with UK Athletics in 2008 and it is understood to be worth around 1m a year to the governing body. The move is surprising given that London ...

Sainsbury's and DCMS chiefs launch 2012 School Games

what it feels like to compete in the Olympic Games. Hunt said it was important that the government ...

Virgin Money confirms two-year Newcastle United sponsorship deal

with the club just days before the Government-owned bank was sold to Richard Branson's Virgin Money ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

Northern Rock ended its sponsorship deal with the club just days before the Government-owned bank was sold to Richard Branson's Virgin Money. The contract runs out at the end of the Premier League season in May next year. It is thought that the Northern Rock deal with Newcastle United was worth around ...

 

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