Arif Durrani: Sports marketing specialists cash in on London 2012
20 Sep 2012 | by Arif Durrani
, as well as handling rights on behalf of GB Olympic sports national governing bodies. From a standing ...
London 2012 sponsors, such as McDonald's, are in talks with a government-backed charity that aims
, as well as handling rights on behalf of GB Olympic sports national governing bodies. From a standing ...
could pitch directly for government work, rather than being hired for the work by advertising agencies. Although this process is not yet complete, many government bodies are now allowing PR agencies to pitch ...
their 8m a-year sponsorship deal , as the sports governing body moves to a multi-brand sponsorship model ...
with Aviva. The rowing governing body is understood to be looking for a sponsor because its current ...
. No government is going to cough up that much cash for a sports day." And cough up they have, in addition ...
series of decisions by sponsors, event organisers and governing bodies that started to reshape fans ...
to request a bail-out from the UK government in 2009. It has previously justified its sponsorship ...
there also concerns regarding regulations governing advertising to children? We've always experienced ...
to the government which, some claimed, unfairly denied individuals the right to claim disability benefits. Said one ...