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Olympic sponsors in talks over 2012 legacy events

25 Sep 2012 | by John Reynolds

London 2012 sponsors, such as McDonald's, are in talks with a government-backed charity that aims

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

, as well as handling rights on behalf of GB Olympic sports national governing bodies. From a standing ...

Next stop Rio de Janeiro

20 Sep 2012 | by Kate Magee

could pitch directly for government work, rather than being hired for the work by advertising agencies. Although this process is not yet complete, many government bodies are now allowing PR agencies to pitch ...

Non-Olympic sponsors make hay as ad blackout period ends

16 Aug 2012 | by Matthew Chapman

their 8m a-year sponsorship deal , as the sports governing body moves to a multi-brand sponsorship model ...

UK sports set to cash in as brands eye Olympic uplift

14 Aug 2012 | by Matt Chapman and John Reynolds

with Aviva. The rowing governing body is understood to be looking for a sponsor because its current ...

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

18 Jul 2012 | by Arif Durrani

. No government is going to cough up that much cash for a sports day." And cough up they have, in addition ...

Think BR: Olympic trespassers keep out

18 Jul 2012 | by David Atkinson

series of decisions by sponsors, event organisers and governing bodies that started to reshape fans ...

RBS poised to extend 6 Nations rugby deal

17 Jul 2012 | by John Reynolds

to request a bail-out from the UK government in 2009. It has previously justified its sponsorship ...

Q&A: McLaren seeks to reverse perception of 'cold' brand identity

06 Jul 2012 | by Alex Brownsell

there also concerns regarding regulations governing advertising to children? We've always experienced ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

to the government which, some claimed, unfairly denied individuals the right to claim disability benefits. Said one ...

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