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Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially...of VisitBritain s match-funding strategy, which was made possible following a donation by the Government. However ... was in the process of negotiating its budget for 2015/2016 and said the Government drove "quite a hard bargain ...
Perera's comments come ahead of the cricket governing body's unveiling of another financial services provider in one of its key sponsorship categories, which begins next year Both Brit and FriendsLife have confirmed they will not be renewing their respective sponsorship deals as England team ...
Conference have good products to sell, but what all sports governing bodies must understand above all else ...
LTA commercial director Lawrence Robertson discusses the governing body's commercial programme...higher. However, Roger Draper, British tennis's governing body outgoing chief executive, has been ... the governing body. MKTG - Obviously, there have been some high-profile successes at the top end of the game ...
Some sports marketers are asking a different question: why pay high rights fees to governing bodies ...
in, then it s not viable, he said. We have the government, Sport England, UK Sport and all ...
, if it is backed by the national governing bodies....The BSMB is being set up to attract sports sponsorship. Around 80 sports governing bodies and related sports organisations have been consulted on the proposals, which will involve them collaborating on rights deals. The idea is that the BSMB would use its contacts and expertise to stitch together deals ...
Sony's mobile division had been a sponsor of Champions League football since 2009. The Sony group will retain an association with the competition through its PlayStation brand. UEFA, European football's governing body, extended its sponsorship agreement with Sony Computer Entertainment ...
, football's international governing body, in the wake of comments made by Fifa president Sepp Blatter about ...
, but Red Bull Stratos raises difficult questions about marketing taking off where government funding ends ... is crucial, but effective change will require unprecedented collaboration and action from governments ...
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