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OPINION - Leader - Devolving power is a key challenge for global brands

Commission investigating anti-competitive behaviour, and the French government decision to block its ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

in the downfall of Callaghan s Labour government, opening the way for Margaret Thatcher s victory in 1979 ... to Coronation Street. 1997 - The government and the Millennium Commission agree on the budget ...

Coke offers vouchers to woo Belgians

Coca-Cola is offering free products to every household in Belgium in a bid to win back some goodwill from the nation which was at the centre of its recent poisoning scare. The Belgian government forced the world s biggest brand to withdraw all of its products, including Coca-Cola, Sprite ...

ANALYSIS: Coke pays the price of a mishandled crisis - Coca-Cola has been badly hit by a health scare connected to its drink. But its handling of the crisis has not helped its cause, reports Steve Bell

. The Belgian government was furious and the public deeply suspicious. For several days after the health ... it refused to enter into immediate dialogue. The government demanded that it remove its other brands ... belated apology. Ivester said: I want to reassure our consumers, customers and governments ...

 

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