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. The Government-funded campaign, called 'Great Adventure', aims to inspire Britons to book a holiday through ...
From the threat of EU and UK government regulation to coping with brand management in the social age, the ISBA annual conference provided a guide for marketers looking to sail their brands through troubled waters. Jon Woods, ISBA president and Coca-Cola GB Ireland general manager, warned it would ...
by the end of the year. It will be a not-for-profit company, governed by an advisory board made up ...
Britain's national "brand" perception has improved in the wake of the London 2012 Olympics, according to a study commissioned by tourism body VisitBritain.
for the government. What can it teach marketers, though? We have picked through the data to highlight key themes ... , through education to retail and fashion. As ever, the government will lead the way, not just ... looks archaic. The government seems to agree, so, ironically, the main casualty of the 2011 census might ...
It will operate the London-to-Scotland line until November 2014, although the deal could be terminated earlier if a new-long term franchise is ready to start before then. The service will continue to operate under the Virgin Trains brand name. The news comes after the Government was forced to make a U ...
, football's international governing body, in the wake of comments made by Fifa president Sepp Blatter about ...
East Coast Mainline, the Government-owned rail operator, has poached former First Direct head
The government has asked Richard Branson's Virgin Trains to continue operating the West Coast...This morning the Department for Transport (DfT) announced to the London Stock Exchange that Virgin Trains will continue in its operations past the initial deadline of 9 December, while the government department runs a competition for an interim franchise agreement. The DfT cancelled it decision ...
The Government has cancelled its decision to award the West Coast Main Line franchise to First..."exactly what happened" and to ensure the Government s rail franchise programme is "fit for purpose ... Group in December. First outbid Virgin with a promise to pay the Government 5.5bn to run ... to award the franchise to First Group . However, the Government confirmed that today s news also means ...
