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Auto brands unite to promote electric cars to sceptical consumers

The UK automotive industry is looking to forge a partnership with the government for an ad campaign...to create a compelling creative concept that it will pitch to government departments, in the hope ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

Government - The power of a behavioural association Channel 4 - Meet the superhumans Long Term ...

Advertising Association calls for adspend increase in Budget

The Advertising Association (AA) is urging the government to spend more money on advertising its...and the Chancellor to make the case for a relaxation of central controls on government adspend. The missive, which is signed by AA chief executive Tim Lefroy, says "when it comes to growth, advertising and government need ... that there are "appallingly low awareness amongst SMEs and business of a range of Government funding and support schemes ...

Helen Edwards: 'Good enough' is fine for government agency roster

concomitant of choice, not part of it. Hence the adbiz furore over the recent government procurement ... agency heads need to get out more, starting with their own B2B clients or those selling to government ... -industry bodies didn't find it funny when the recent government 'creative agency framework' tender process overran ...

Three lessons from this year's ISBA conference

From the threat of EU and UK government regulation to coping with brand management in the social age, the ISBA annual conference provided a guide for marketers looking to sail their brands through troubled waters. Jon Woods, ISBA president and Coca-Cola GB Ireland general manager, warned it would ...

Trading Places: this week's people moves

programmes. ( Media Week ) PR Nick Jones , the Government 's head of digital communications ...

Do you know your CEO? The eight essential leadership skills

that is spectacularly unhelpful, so I think governments should be looking for examples of good business and shouting ...

Brands would be 'foolish' to expect economic recovery, warns Coca-Cola boss

's partnership with the Government, through initiatives such as the Responsibility Deal, was "working", and warned ministers against pursuing a more "prescriptive" approach. He said: "The Government should ... . Our industry remains committed to these measures, while the government should be focused on delivering ...

Brand agility must not be sacrificed in the name of best practice

@grahamoakes.co.uk . His book Project Reviews, Assurance and Governance is published by Gower. DRIVING CHANGE Don ...

Govt approves Carphone Warehouse Tablets for Schools drive

Carphone Warehouse has won government approval for a major CSR initiative that aims to give all 11...not-for-profit initiative and is being run independent of government . ...

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