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What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

The art of quantitative prediction is reshaping business, government and even Hollywood. Data

Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic

28 Mar 2013 | by Alex Brownsell

by the UK government in the 70s. A quarter of a century later, when then-owner Vickers, the engineering ...

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

that is spectacularly unhelpful, so I think governments should be looking for examples of good business and shouting ...

The five rules of social media management

08 Mar 2013 | by David Benady

-MEDIA MANAGEMENT 1. Establish policy and governance guidelines Brands need to offer staff clear rules ... and governance in place, employees are better placed to respond directly to the needs of customers at scale ...

Reinventing sustainability: why brand talk about responsibility is cheap

28 Feb 2013 | by David Benady

's Facebook page, meanwhile, was swamped by protests about its participation in the government's controversial ... business without a healthy society. Businesses and not just government need to step up,' he told the debate ...

Pause, observe and take decisive action in the social universe

14 Feb 2013 | by Graham Oakes

.grahamoakes.co.uk or graham@grahamoakes.co.uk . His book Project Reviews, Assurance and Governance is published by Gower ...

Sir Keith Mills: Olympic legacy on the line

31 Jan 2013 | by Judy Attwell

by the end of the year. It will be a not-for-profit company, governed by an advisory board made up ...

Healthy eating: Change4Life check-up

24 Jan 2013 | by Kim Benjamin

of healthy-eating tools and information, including recipes and money-off vouchers. The government says ... '. Is the government anti-obesity campaign taking the right approach? We asked Fiona McAnena, partner at marketing ... retailers. They also make it clear they are endorsed by government bodies. They understand people, and get ...

Forward Thinking: Global trends - Strategy Dynamics Global SA - The ownerless economy

23 Jan 2013

, away from traditional institutions such as governments and firms, toward consumers, individuals ...

Rings of confidence

03 Jan 2013 | by John Tylee

explaining what was most likely to blow governments off course. "Events, dear boy, events," he replied ...

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