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Product placement to hit UK TV from Feb 2011

and follows the Government s decision earlier this year to allow product placement in UK TV programmes, as a ...

Adspend forecast for 2011 revised upwards

Risks in 2011 include the effect of government spending cuts as well as concerns about unemployment, which has resumed its upward trend according to official figures released this week . AA ... to increase by just over 2% in 2011, but there are risks ahead, especially with government spending cuts ...

Trading Places: This week's people moves

Baillie . ( Campaign ) Skillset , the government-backed skills and training group, has appointed DDB ... at the Central Office of Information, as the beleaguered Government body confirms the departure of Corrine Purton ...

DDB's Woodford joins Skillset

Skillset, the government-backed skills and training group, has appointed DDB UK's chairman...remit to include online, and the industry faces increasing challenges around government restrictions ... : "Skillset definitely has the ear of government on the skills agenda. We are working together to define ...

Peter Buchanan retires from COI after 16 years

, delivering savings for the government of around 1.4 billion. Mark Lund, COI s chief executive, said ... of COI and has been a terrific touchstone and bridgehead between government and the industry. He ... over all government advertising to an American-style Ad Council in Britain appear to be fading ...

Advertising Association attacks Government's 'Ad Council' plan

business plan , which included details of its ongoing review of government advertising. The US Ad Council ... and promote public-service drives on behalf of not-for-profit bodies and government agencies. But Tim Lefroy, chief executive of the Advertising Association, has accused the Government of lacking understanding ...

Government marketers urged to prove worth

The Chartered Institute of Marketing (CIM) has called for government marketers to address budget...In a report called 'Don t Stop Me Now: Marketing in Central Government', launched today (Wednesday ... to power in May means that government marketers must find new ways to achieve their aims. As well ... , the report suggests ways to close the "perception gap" between the value that government marketing brings ...

Think BR: ASA process review - unlikely to lead to substantive change?

regulatory body which is given its powers by industry consent, it can only effectively govern where ...

Trading Places: This week's people moves in advertising, marketing and media

The government cutbacks dominated this week's people news and had an instant effect

VisitBritain partners with NBC to 'showcase Britain' during Games

they are preparing to run in connection with the Games." VisitBritain is one of the Government quangos to escape being axed, though its budget will be cut. The Government announced yesterday that VisitBritain ...

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