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Boots steps into sport sponsorship ahead of London 2012

The retailer is expected to sign up as the main sponsor of Gold Challenge, an initiative set up by government quango Sport England to encourage participation in sport and raise money for charity. Consumers will be challenged to attempt Olympic and Paralympic sports in the build-up to the Games. Sport England, which ...

British TV will host product placement in 2011

process led by the former Labour government's culture minister Ben Bradshaw . It came just months after ... of the UK Government", and warned it was "punishing UK production companies by not letting them have ...

Tesco sponsors Climate Week

and government director, said, "Business has a critical job to do mobilising customers, suppliers and employees ...

Think BR: The Olympics are coming... so sling yer 'ook

an Advance Notice ( if you missed it, it s available on the London 2012 website ). The Government ...

Sports Marketing: Olympic promise

with London 2012, many industry experts believe brands will now focus their attention on national governing ... enjoyed significant Olympic success. Some sports, such as cycling, have received increased government ...

Politics of transparency

Plans to publish details of vetoed government campaigns raise many issues....another indignity for government marketers already reeling from the coalition's cuts - or, as a necessary ... . Transparency has become a key message from the government. In June, soon after coming to power, the coalition opened up the government accounting books for the first time, publishing the entire spending database ...

UBS in new brand campaign and Formula 1 tie-up

UBS, like a number of banks, has suffered during the financial crisis and has had to be supported by a cash injection from the Swiss government. The brand campaign, undertaken by Publicis London, comes as UBS is named as a global sponsor of Formula 1. The global campaign kicks off this week ...

Tune Group to sponsor Premier League refs

material, the Professional Games Match Officials (PGMO) and all governing body websites, as well as match ...

Product placement could hit TV screens in 2011

s Broadcasting Code. The former Labour Government detailed its plans to allow product placement in February ...

FIFA cracks down after World Cup ambush marketing stunt

Football's global governing body said it was filing civil proceedings in South Africa against the company behind the campaign. A criminal case has also been started against two women alleged to have masterminded the stunt. On Wednesday, Barbara Castelein and Minte Immy Niewpoort appeared in the Johannesburg ...

 

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