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Freud lands anti-obesity brief

31 Jul 2008 | by Matt Cartmell

The Government has sparked controversy by choosing Freud Communications - whose clients include...'s food campaign co-ordinator Richard Watts said: The Government has to be very careful about bringing companies on board because people are very sceptical of the good that it can do. Freud and the Government ... and Kraft said they would work with the Government to promote healthy lifestyles'. The DH announced ...

Customers failed by energy firms

31 Jul 2008 | by Kylie Harrison

with the Government on the possibility of a fuel voucher scheme. 'Record world oil prices have continued to drive up ...

B2B/Online Campaign: McAfee regains a leadership image

31 Jul 2008 | by Alex Black

, government departments, police forces and online brands were all pitching stories to journalists on topics ... about the rise of cyber attacks on governments. Results As a result of the report, the Swiss Office ...

Local councils are in image crunch

31 Jul 2008 | by Richard Stokoe

with which to beat the Government. Finally, there is central government itself. The Department of Health ... will rebut negative stories about teachers or schools. In fact, every government department will defend ... and Local Government will criticise the very bodies that it represents inside government. When things go ...

Experts disagree on impact of recession

31 Jul 2008 | by Matt Cartmell

The Central Office of Information's director of news and PR, Neil Martinson, played down the idea of any effects on central government PR. He insisted that major behavioural change campaigns ... and LGComms secretary Alex Aiken predicted that local government would have to change its focus significantly ...

'Expose backers of Burma'

31 Jul 2008 | by Kate Magee

, the group will lobby the Government, attempting to meet with the All Party Parliamentary Group on Insurance ...

Marketers face threat of more regulation

29 Jul 2008 | by Jane Simms

Ian Twinn, director of public affairs at ISBA, recently warned that if the government continues ... and advertisers claim there is a hypocrisy within government in relation to such problems. For instance, it can be argued that lack of exercise is as big a cause of obesity as overeating, yet successive governments have ...

English Premier League launch may raise cricket's appeal to consumer brands

29 Jul 2008 | by Richard Gillis

that the governing body's annual income is about 70m, with broadcast rights accounting for 75% of that figure ...

Tackling obesity with direct mail

29 Jul 2008 | by James McGruer

The government is planning to launch a £75m marketing drive in a bid to tackle the growing problem.... If we, as a society, are to make serious inroads into this issue, the government is going to need ... receiving government information in the mail compared with post from organisations in any other sector, so a ...

Broadcasters to back ad body drive with health programmes

29 Jul 2008 | by Jeremy Lee

Get Fit for 2012, was announced last week. It is intended to dissuade the government of the need ... . Retailers, media companies, advertisers and fitness and healthcare companies partner with the government ...

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